A. Based on the main theme (Embrace Yourself. #Sheinforall.), create taglines or slogans that could be told in each promotional tool as shown below. ( create sloans and taglines that can be used in all of the below types of marketing in different ways.
B. Under the unifying big idea, bring all the different parts of an IMC plan together that can be used as a guide during the implementation of the plan. The IMC plan should include but not limited to the following promotional tools:
( explain and give examples of how and what you would do and put in each type of marketing for shein)
1) Advertising (TV, radio, print, etc.)
2) Social media marketing (Facebook, Twitter, Instagram, Snapchat, etc.)
3) Digital marketing (search engine optimization, websites, display/banner ads, mobile apps, etc.)
4) Sales promotion (contest, sweepstakes, special promotional items, etc.)
5) Supportive media (outdoor signs and billboards, transit, point‐of‐purchase, etc.)
6) Sponsorship (sports marketing, cause‐related marketing, etc.)
7) Product placements/branded entertainment
8) Public relations
