Review the attached documents: “Amrita Pink Logo,” “Amrita Green Logo,” “Pitch Letter Content Template,” “Press Release Content Template,” “Pitch Letter Draft,” and “Press Release Draft.”
Brainstorm imaginary unique, newsworthy, and local angles on a story for Amrita, based on what you learned about publication and journalist opportunities and what you know will resonate with your target audience. This is the most important part. Creative ideas result in media coverage. Boring ideas do not.
Expand on your ideas by completing the “Pitch Letter Content Template” and “Press Release Content Template.”
After thoughtfully completing the templates, write a pitch letter and press release using the “Pitch Letter Draft” and “Press Release Draft” documents. Use the attached Amrita logos where applicable.
Part 2: Social Media Post Mockup
Create an additional document that has a social media post mockup, with an image and copy, of how you would post this on their social channels. The post mockup can be created in free sites or as a screenshot of a sandbox account.
Pay close attention to the copy message (brand voice and how you speak based on channel and target audience), spelling, and grammar. Includes relevant hashtags, if applicable.
Submission Deliverables
Export and save your final pitch letter, press release, and social media post documents as a single PDF. Submit this assignment to your digital classroom as one .pdf document labeled: Last Name_First Name_Topic 6 PR Collateral.
