Scenario
Watch the following video and then answer the questions below (xXAngieKinzXx, 2016):
video link: https://youtu.be/wnOj3hP4hlE
When managers engage in a global strategy, what is one initial question that they should explore?
What type of strategy is used when a business expands across borders?
Expansion to markets outside of the United States can be less profitable and is known as what type of liability?
Smart companies expand internationally to achieve corporate objectives that help deliver unique value to whom?
What type of distance should be measured when corporations are deciding where to expand?
What type of distance is exemplified by differences in regulations, government policies, and legal systems?
What are the three fundamental expansion strategies?
When managers implement a global strategy, what is their typical focus?
What type of strategy is demonstrated when firms transfer their core competencies to foreign markets but do not have substantial competition?
What type of strategy does a global business follow when firms focus on increasing profitability by customizing goods or services to the local market?
What type of business strategy does a corporation use to combine global reach, coordination of operations, and local advantages to drive sales, market growth, and profit?
