Your manager was impressed with the quantitative data collection plan that you initiated over a year ago and has now asked you to delve more deeply into how to motivate employee performance. Now, your questions become those of how and why? To understand more about how to motivate your staff members, you determine that a qualitative methodology will be the best approach. What are appropriate sources of data for this type of research? Describe how you would document and organize your qualitative data for future analyses? Using the research literature, justify why this would be the best approach for data collection.
