Industry Analysis (IA). Total of 30-35 pp. double-spaced pages in which you can choose which aspects of your industry (Fast Food industry) are the most important to you. To do this, while you’ll want to analyze the history, current state and future of the industry you’ve focused on, you can decide which of these you want to write about.
A. What are important events in your industry’s history? [My suggestion is you provide a timeline summary of this in your Appendix. Whether you choose to reference this is up to you, but you may want to reference the less commonly known aspects of your Industry.]
B. What economic, environmental, legal, political, social and/or technological forces have significantly shaped your industry in the past? As part of this, you could possibly identify 2-3 major technological discontinuities your industry has faced.
C. What were your industry’s past drivers? Present:
D. What are the present drivers of your industry?
E. What are 3 key things you learn about your industry from using Porter’s Five Forces Strategy
F. Who are the key players in your industry? Future:
G. Which players would you bet on as your industry moves into the future?
H. What do you think some of the future industry drivers of your IA will be?
