Executive presentations are a critical management skill. Being able to take large amounts of data and information and present it in a concise and succinct manner is the mark of a high performance professional. The last step in this course is preparing a focused video report that would be provided to the client highlighting the research, analysis, and recommendations from the sections of the consultant’s report.
Upon successful completion of this assignment, you will be able to:
Articulate models for product differentiation and positioning within the market.
Determine pricing strategies, price setting methods, distribution channels, and key channel members.
Analyze the effectiveness of emerging promotional strategies.
Assess the market structure and internal and external marketing environments to determine the crucial factors influencing the marketing strategy.
Create product development strategies and market demand estimates.
Resources
Web or computer cam
Video software
YouTube or another video sharing platform
