Create an 8-10 slide PowerPoint presentation. The presentation must include:
Detailed speaker notes.
At least two references.
Appropriate visuals.
What is the name and type of the healthcare product or service that you reviewed on a social media platform?
Who is the target market/ audience that the company or organization is attempting to focus on?
Compare the product or service and its target market/ audience to at least one similar product or service.
What was the name of the social media platform(s) used to market the product or service?
Is the social media platform currently in use for this product/service an appropriate choice? Explain, using details and specific characteristics.
Was the social media campaign effective? Explain using specific details.
Marketing Plan
Based on your research on the product/service and its competitors, analyze three actions you would recommend to improve the social media presence and campaign for the product/service.
What is Search Engine Optimization (SEO) and how can this be used to improve how this product or service is marketed?
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