Project proposal IKEA Expansion to China Executive Summary, Body, Conclusion Why the company failed/ struggling in their global business? after you will need a proposal involves developing a New global marketing plan (Marketing Budget: First year CAD 90,000- and Second-year CAD 70,000) for a specified product, either a good or a service. Overall, high-level plan including general objectives (as it applies to the 4 / 5 P’s); o What information resources are available to you for completing this project, e.g., what articles, interviews you can obtain, annual reports, etc. Reporting the availability of information sources is very important.
