Examine how a healthcare organization’s vision, mission, and values are aligned to its marketing goals, and recommend marketing strategies to ensure a larger profit for the organization.
Prompt: First consider the following scenario: For 10 years, the ABC pediatric group in Chicago has managed to make a profit, although the market for pediatrics
in Chicago is very competitive. The group consists of 15 physicians, 7 nurse practitioners/physician assistants, 27 nurses, and 10 support/administrative/office
staff. Although they have been able to maintain a nominal profit each year for the past 10 years, they want to increase their profit margin while continuing to
honor the mission, vision, and values of the practice.
To tackle this assignment, you will explain how ABC values support the mission and vision by applying the Teal Trust’s behavioral norms. Based on what you
learned about marketing strategies from the course material, you will then make recommendations on how to ensure an increase in profit within such a
competitive industry while honoring and maintaining ABC’s mission, vision, and values.
Within a 1- to 2-page paper, you will explain how ABC’s values support its mission and vision, while ensuring a larger profit margin. You will accomplish this by
answering the following questions:
• Values/Mission/Vision: How can ABC ensure that their values support their mission and vision? Within this section, you will integrate and apply the Teal
Trust’s five behavioral norms presented in Chapter 3 of the Healthcare Marketing: A Case Study Approach textbook.
• Marketing Strategies: What marketing strategies can ABC implement to ensure a larger profit margin for the group and stay true to its mission, vision,
and values?
